- About -

Petra Wille has been a freelance Product Discovery Coach since 2013, having previously held posts at SAP, Hubert Burda Media and XING. She advises and coaches product managers and their organisations, sharing methods and tools for professional, dynamic and user-focused product management.

Petra has taken the experience gained from these projects and condensed it down into a card set with 52 questions – aimed at effective self-coaching for product managers. She also shares her experience as a regular contributor to the industry blog produktbezogen.de.

Once a year, Petra teams up with Arne Kittler to organise MTP Engage in Hamburg, the largest product conference in Germany.

Alongside her freelance work, Petra is also a big kite-surfing enthusiast and mother to her young daughter.





Clients I’m working with


Adobe Systems Engineering GmbH, Our Dream School, t3n digital pioneers, Sky UK, Freeletics GmbH, Mind the Product Ltd., Lagardère Sports Germany, XING AG, TDM Systems, Travanto Travel GmbH & Co.KG, crowdhouse AG, hamburg.de, App Camps gGmbH, Whatchado GmbH, MINISTRY GmbH, eSailors IT Solutions GmbH, njiuko GmbH, Wer liefert was? GmbH, Media Favoriten (Südkurier Medienhaus), HealthCare United GmbH & Co.KG, MedAdvisors GmbH, Teamworks GTQ GmbH, Massine Scheffer & Partner GmbH

What I can do for you

- About -

Happy customers

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A client becomes your client due to the fact that you’re offering them what they’re looking for and because they don’t have to think for a moment about your service, your platform, your company: “That simple? Fantastic!”

But how is simple made really simple? To arrive at an answer here, I gain an understanding of your clients with you, recommend methods, point out user requirements and expectations, and make suggestions for improvement. If required I can then also develop concepts for implementing these recommendations, working together with your software development team where this makes sense.

Keywords: design thinking, user centered design, usability, low-fi & high-fi prototyping, usability testing, user journeys, personas, requirements engineering, product management, information architecture, …

Happy clients

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How best should the teamwork between developers, interaction designers, product managers and the Marketing team be organised? This can sometimes be a tricky and delicate business. If all else fails including good literature on the subject, I offer 6 years of practical experience in precisely this area.

When it comes to the general organisational development of start-ups, I am also more than happy to provide my expertise.

Keywords: agile development, scrum, kanban, agile UX, bootstrapping, …

Investment in security

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There’s someone missing from the due diligence team of experts who understands precisely what the planned start-up does from the product side and whether “the app” has the potential to take off? Someone who can assess whether or not the development roadmap makes sense and explain the thinking behind the development priorities? Someone who can quickly detect whether the right people are on board? I will gladly answer all of these questions in collaboration with founders, first employees and for your investment managers.

Keywords: due-diligence, team audit, startup consulting, interim management, lean startup, …